is a website created to challenge designers to create a new logo based on a fictional company every day for thirty days. This logofolio includes all of my logo designs throughout the course of the challenge.
Day 1: Co-working Offices, Company Name: Space.

The Brief:
"Hey Designer!

I'm Mary, the project coordinator at Space. We're so happy to have you work on our logo design! Space is building co-working offices so that freelancers and small startup companies have a stunning office to work out of without paying the big bucks to buy or lease a large building.

We offer rentable offices for teams of 1 to 12 in beautiful areas across the world including Austin, New York City, Raleigh, Chicago, San Francisco, and London. These offices are also great for people working remote for larger companies. For the Space logo, we want to capture the idea of a personal, modern, and fun shared office space. We would be open to some kind of icon or using the text "Space" to represent the company. We don't have any requirements in terms of colors, text, icon, or otherwise. Have fun with some ideas! And if this helps, some of our competitors are Industrious and WeWork."
Day 2: Coffee Shop, Company Name: The Grind.

The Brief:
"Hi there,

We're a small coffee shop chain located in Seattle, WA with five locations. Our current logo is just text using a default font but now it's time for an update! The Grind prides itself on natural and local ingredients. For our new logo, we actually do not want to use any browns! So many coffee shops around here use brown and we'd like to stand out. Maybe oranges, green, other earth tones, etc. could work well. This logo will primarily be used as our store sign, on menus, and on coffee cups and merchandise. The Grind logo could be text based or have an icon, we're open to either/both. We're open to using symbols that represent coffee such as the coffee bean, plant, grounds, coffee cup, etc.! I'm attaching a few example of logos we really dig for some inspiration. We like a somewhat clean look."
Day 3: Email Marketing Firm, Company Name: Twitchy Rabbit.

The Brief:

Amber here and we're excited you're taking on our logo redesign. Attached below is the current logo for Twitchy Rabbit. The problem is that it's too detailed and doesn't work great as our logo, especially at small sizes, and this is something we want to improve on. 

Twitchy Rabbit is an email marketing platform similar to MailChimp and Twitchy the Rabbit is our mascot. We'd like him to be redesigned into a more simple, iconic form that we can use across our products. We are willing to accept a solid color logo or something with multiple colors, as long as it works great a small size around 50x50 pixels for icons."
Day 4: Chat Platform, Company Name: Ping.

The Brief:
"Good morning,

Ping is thrilled to be working with you. As you know, Ping is a growing chat platform for businesses and small teams. Some of our biggest competitors are Slack and Skype. What sets us apart is that we offer major features like group screen sharing, free of charge. Our logo needs be text-based, focused on the word Ping.

Feel free to explore icons that are aligned with the name but the name needs to be included. We are open to any color scheme but would like to stay away from blues if possible. We're also open to any kind of typographic style and graphical style."
Day 5: Non Profit Organisation, Company Name: Wildlife.

The Brief:

Thanks for the chat today. Wildlife™ is happy to have you on board! We're a non-profit organization that preserves the life and habitat of wild animals throughout the world. Our organization is known for our passion and personal investment in the lives of animals. 

Similar to the the WWF logo, we would be happy to use one animal to represent our brand or several, it's up to you. We do require a stand-alone icon for the logo that can be paired with text, although text is not required for this stage. Outside of an animal icon logo, we do not have any requirements at this time."
Day 6: Online Flower Shop, Company Name: 1-800-Rosebud.

The Brief:

1-800-Rosebud is an online flower shop which sells bouquets of flowers and gifts for any special occasion! We're looking for a logo that represents a flower or flowers along with our name, 1-800-Rosebud. We're open to any colors but prefer something warm over cooler colors (blues, black, etc.)

Since this logo also features our phone number, the wordmark needs to be legible at large and smaller sizes. Finally, it does not necessarily need to be a rose, but roses are welcomed as well."
Day 7: Event for Autism Research, Company Name: Austin Run.

The Brief:

Stoked that you're creating the Austin Run logo! We're a large running event that happens once a year in Austin, Texas. We had over 5,000 participants last year and now it's time to get some great branding materials. Austin Run is a charitable event for autism research and raises money for families in need of care, education, and information. The event is so much fun and many people dress up in crazy outfits. Last year we had someone dressed as Darth Vader followed by 50 Storm Troopers! Anyway, the logo style is really up to you and we'd love to see what you can come up with. It could feature the Texas state shape, a landmark that represents Austin, something that represents running, or even just a text logo! Feel free to something whacky and fun or something more simple. I'm sure we'll love whatever you do!"
Day 8: Gaming News Website, Company Name: Sparked.

The Brief:

Glad to connect with you. Sparked is a video game news website featuring the latest news in all video games, e-sports, and tech. For our logo, we're looking for something that works on a dark background. This logo cannot have a light or white background. We're possibly thinking of something that uses orange, red, or yellow and features a spark, fire, flame, etc. The Sparked brand is all about hot gaming news, so we want our logo to represent that."
Day 9: App to scan colours, Company Name: Paint.

The Brief:
"Hey there,

Excited to be working with you! We've seen some of the previous logos you've designed and we are really impressed. Paint™ is a fantastic mobile app that allows you to take a photo of anything and it will automatically pull up the correct color in multiple formats including Sherwin Williams Paint, PANTONE Color, and many more. We're looking for a redesigned logo that is visually appealing. I've attached our current logo below but we think it's too bland. It really lacks some color which is what our app is all about. We'd be open to a text based logo or one that has an icon. The most important thing is that it's colorful, whether it be one color or multiple. Can't wait to see what you come up with!"
Day 10: Recycle Clothing Company, Company Name: Anchor.

The Brief:

Anchor is a clothing line for the nautical lovers! Many of our products are actually produced with recycled boat sail material. We're looking for a fairly simple logo that of course features the iconic shape of an anchor. While blue is obvious for color, we'd like to try something outside of blue. We want to be more modern and fun and don't want to use something so expected! This logo will be used on our shirts, polos, pants, tags, and all other types of apparel. Feel free to go any direction with text, but it is not required at this time unless the logo is part of the text."
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